Aquachemie LLC – expansion in Qatar
Publication date: 1 January 2011
Abstract
Subject area
The paper covers strategic planning and strengths, weakness, opportunities and threats (SWOT) analysis.
Study level/applicability
This paper is applicable to undergraduate and graduate management students.
Case overview
In November 2009, Mr Vaidya Raghwan, one of the founders of AquaChemie LLC was contemplating the company's expansion into Qatar. The recent financial crisis had affected the company's growth plans. He wondered if this was the right time to move forward. This case examines the decisions taken by AquaChemie LLC and strategic analysis undertaken in preparation of entering a new market.
Expected learning outcomes
This case is suitable for the introductory section of the strategic planning course. The case is intended to expose students to the process of developing a business plan. Students are expected to carry out an analysis of the SWOT of the business and identify possible options of expansion. Students are also expected to identity the additional information they require to evaluate the expansion options identified.
Supplementary materials
A teaching note is available on request.
Keywords
Acknowledgements
This case was written by Dr Arijit Sikdar at the University of Wollongong in Dubai Case Writing Workshop under the supervision of Professor James A. Erskine. It was prepared solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality.
Citation
Sikdar, A. (2011), "Aquachemie LLC – expansion in Qatar", , Vol. 1 No. 1. https://doi.org/10.1108/20450621111097146
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited