Cultural consumption and souvenirs: an ethical framework

Abstract

Purpose

The purpose of this paper is to propose guidelines for business enterprises engaging with indigenous communities to protect their intellectual property rights, particularly indigenous art works produced for the souvenir industry.

Design/methodology/approach

Literature on indigenous art and souvenirs demonstrating exploitation of indigenous communities’ intellectual property was facilitated by a lack of knowledge of how to otherwise behave. The proposed guidelines for commercial entities wishing to engage ethically with indigenous communities draws on international exemplars.

Findings

A twelve‐point framework for ethical commerce in indigenous souvenirs between indigenous communities and businesses is proposed to ensure populations lacking economic and social power are not disenfranchised by limited experience in a market society.

Social implications

The proposed guidelines contribute to achieving reconciliation between mainstream and indigenous people in various countries throughout the world.

Originality/value

This paper assists development of guidelines enabling ethical decision‐making in the souvenir industry applying a critical approach to the principles of corporate responsibility.

Citation

Brennan, L. and Savage, T. (2012), "Cultural consumption and souvenirs: an ethical framework", Arts Marketing: An International Journal, Vol. 2 No. 2, pp. 144-160. https://doi.org/10.1108/20442081211274020