To read this content please select one of the options below:

Defining market approaches in cultural organizations: an analysis of Italian theatres

Simone Guercini (Department of Business Science, University of Florence, Florence, Italy)
Silvia Ranfagni (Department of Business Science, University of Florence, Florence, Italy)

Arts Marketing: An International Journal

ISSN: 2044-2084

Article publication date: 18 May 2012

688

Abstract

Purpose

The purpose of this paper is to analyse the emergent role of market in cultural enterprises.

Design/methodology/approach

The authors consider market as network and identify the role of the interaction process with a special focus on theatre organizations.

Findings

The interactions are examined on the basis of relationship models, distinguishing for each of them the progressive changes in their structural components (actors, activities and resources) and the outcomes (economic, artistic, social) produced.

Originality/value

The value of the study is to identify market representation by theatre organizations and to analyse their interactions with the market as a cumulative and continuous process.

Keywords

Citation

Guercini, S. and Ranfagni, S. (2012), "Defining market approaches in cultural organizations: an analysis of Italian theatres", Arts Marketing: An International Journal, Vol. 2 No. 1, pp. 52-69. https://doi.org/10.1108/20442081211233016

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

Related articles