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Towards CSR and the sustainable enterprise economy in the Asia Pacific region

Susan Forbes (Asia Pacific Centre for Sustainable Enterprise, Griffith Business School, Griffith University, Brisbane, Australia)
Malcolm McIntosh (Asia Pacific Centre for Sustainable Enterprise, Griffith Business School, Griffith University, Brisbane, Australia)

Sustainability Accounting, Management and Policy Journal

ISSN: 2040-8021

Article publication date: 8 November 2011

Abstract

Purpose

This study aims to examine the uptake of corporate social responsibility (CSR) in the Asia Pacific region and to explore the extent to which countries in the region are transitioning towards a sustainable enterprise economy (SEE) and the links between the two, thereby connecting the uptake of CSR at the organisational level to the configuration and transformation of societies.

Design/methodology/approach

In order to examine the uptake of CSR in the Asia Pacific region and assess the extent to which countries are transitioning towards the SEE, this study compiles data from a selection of CSR‐related indicators that are globally harmonised and globally recognised as well as national performance indicators that not only set the operational context for organisations but also help to measure the ultimate impacts of policies, practices and activities by organisations on national conditions.

Findings

Based on the preliminary study undertaken into global national indicators in the Asia Pacific region, there is a need for more comprehensive indicators that capture key elements of a SEE. The study envisages the creation of a “Global SEE dashboard” of actual, real‐time key performance indicators that can help facilitate stewardship by societies towards the Global SEE.

Originality/value

By underscoring the needs, opportunities and challenges for CSR capacity‐building in the Asia Pacific region and for countries to transition effectively towards the SEE, this study adds value to the efforts of public and private policy makers concerned with CSR, sustainability and governance as well as practitioners and members of civil society interested in responsible global citizenship.

Keywords

Citation

Forbes, S. and McIntosh, M. (2011), "Towards CSR and the sustainable enterprise economy in the Asia Pacific region", Sustainability Accounting, Management and Policy Journal, Vol. 2 No. 2, pp. 194-213. https://doi.org/10.1108/20408021111185376

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited