Collaborating to achieve corporate social responsibility and sustainability? Possibilities and problems

Abstract

Purpose

The purpose of this paper is to investigate the possibilities and problems for collaboration in the area of corporate social responsibility (CSR) and sustainability. The paper explores the nature and concept of collaboration and its forms, and critically evaluates the potential contribution a collaborative approach between agencies might offer to these agendas.

Design/methodology/approach

The paper explores different forms of research on collaboration, together with a UK Government report on collaboration, to evaluate how the issue is addressed in theory and practice.

Findings

Sustainable development creates extensive challenges for a wide range of agencies, including governments, non‐governmental organizations, businesses and civil society. It is unlikely, however, that solutions will be found in any one quarter. Collaboration between agencies in some form would seem a logical step in supporting measures towards a more responsible and environmentally sustainable global economy.

Originality/value

The paper offers new insights into developing a research and praxis agenda for collaborative possibilities towards the advancement of CSR and sustainability.

Citation

Murray, A., Haynes, K. and Hudson, L.J. (2010), "Collaborating to achieve corporate social responsibility and sustainability? Possibilities and problems", Sustainability Accounting, Management and Policy Journal, Vol. 1 No. 2, pp. 161-177. https://doi.org/10.1108/20408021011089220