Employee social responsibility practices and outcomes in Kenya's tourist hotels

Thomas Kimeli Cheruiyot (Department of Marketing and Management Science, School of Business and Economics, Moi University, Eldoret, Kenya)
Loice C. Maru (Department of Marketing and Management Science, School of Business and Economics, Moi University, Eldoret, Kenya)

African Journal of Economic and Management Studies

ISSN: 2040-0705

Publication date: 6 April 2012

Abstract

Purpose

The purpose of this paper is to explore and espouse employee corporate social responsibility (CSR) practices in classified hotels in the coastal region of Kenya, then to evaluate perceived job satisfaction, employee turnover/retention and organizational commitment by employees and explore any inherent paradox in the employee perceptions on both employee CSR practices and the job‐related outcomes in the African context.

Design/methodology/approach

The paper is based on an exploratory survey that targeted a population of 5,595 hotel employees from 20 selected classified hotels. A sample size of 699 employees was systematically selected and data collected using a structured questionnaire anchored on a five‐point Likert scale. The instrument was evaluated for internal consistency and subjected to principal component analysis to explore extant dimensions.

Findings

Though initially employee CSR practices by the hotel enterprises were defined by four dimensions, while employee job satisfaction‐related outcomes were defined by three dimensions, principal component analysis revealed six dimensions of the employee CSR practices and four dimensions of the job‐related outcomes. This paper, therefore, identifies and discusses the inherent paradoxes of employee job satisfaction, employee commitment and employee retention as revealed by the study.

Originality/value

Internal social responsibility practices among enterprises in Africa, has relatively been downplayed by government, respective enterprise management and scholars.

Keywords

Citation

Kimeli Cheruiyot, T. and Maru, L. (2012), "Employee social responsibility practices and outcomes in Kenya's tourist hotels", African Journal of Economic and Management Studies, Vol. 3 No. 1, pp. 23-41. https://doi.org/10.1108/20400701211197267

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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