TY - JOUR AB - Group Support Systems (GSS) have been used and studied in the support of facilitated ideation sessions for years. The norm for these sessions has been for participants to work individually at GSS workstations. A review of applicable literature suggests that pairing participants at GSS workstations could result in higher quality ideas and participant satisfaction. This paper reports the results of a lab experiment that tested for differences between paired and unpaired facilitated GSS sessions. These results suggest that pairing participants can yield higher quality ideas from facilitated ideation without negative consequences. VL - 23 IS - 2 SN - 1935-5181 DO - 10.1108/19355181200800007 UR - https://doi.org/10.1108/19355181200800007 AU - Murphy John D. AU - Khazanchi Deepak PY - 2008 Y1 - 2008/01/01 TI - Synergistic Ideation Through Pairing Participants in Facilitated Group Support Systems Sessions T2 - American Journal of Business PB - Emerald Group Publishing Limited SP - 27 EP - 36 Y2 - 2024/03/29 ER -