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A Longitudinal Study of One Organization’s Culture: Do Values Endure?

Constance R. Campbell (Georgia Southern University)

American Journal of Business

ISSN: 1935-5181

Article publication date: 28 October 2004



Organizational members responded to four open‐ended questions about the organization’s culture at two times, six years apart. Results of a content analysis of the responses indicated that organizational values remained stable, despite extensive changes in the top leadership of the organization coupled with environmental forces that were pushing for change in the organization’s culture. The categories of responses that emerged from the survey were explored and discussed as depictions of the organization’s culture.



Campbell, C.R. (2004), "A Longitudinal Study of One Organization’s Culture: Do Values Endure?", American Journal of Business, Vol. 19 No. 2, pp. 41-52.



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Copyright © 2004, Emerald Group Publishing Limited

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