Strategies Used by Small Business Entrepreneurs

Abstract

This descriptive study of 184 small firms identified strategies most frequently used by their managers. These strategies were identified using the Entrepreneurial Strategy Matrix, a situational model in which the identification of levels of innovation and risk lead to prescriptions of appropriate strategies. Concurrently, this model was empirically tested and its validity supported. Of the strategies used, the five most common were: “work to create a competitive advantage,” “maintain innovation,” “lower the costs of developing and/or maintaining one’s venture,” “defend product/service as it is now,” and “create a first mover advantage.” In addition, there were no differences between the use of strategies by entrepreneurs in service and manufacturing industries.

Citation

Lussier, R.N., Sonfield, M.C., Corman, J. and McKinney, M. (2001), "Strategies Used by Small Business Entrepreneurs", American Journal of Business, Vol. 16 No. 1, pp. 29-38. https://doi.org/10.1108/19355181200100003