Integrated Manufacturing Strategy: A Prerequisite for Environmental Excellence

W. Rocky Newman (Miami University)
Mark D. Hanna (Miami University)
William E. Youngdahl (Arizona State University West)

American Journal of Business

ISSN: 1935-5181

Publication date: 28 October 1994

Abstract

This paper is based upon a framework which links the effective integration of manufacturing strategy into overall corporate strategy (Wheelwright and Hayes 1985) and corporate attainment of environmental excellence (Winsemius and Guntram 1992). By exploring the practical implications of this framework, the paper suggests that improvement of environmental performance may depend on adequate integration of manufacturing strategy into overall corporate strategy. Hence, situations may commonly exist where corporate goals for environmental excellence remain unachieved due to insufficient development of manufacturing strategy, and manufacturing strategy integration may be a critical prerequisite to environmental excellence.

Keywords

Citation

Rocky Newman, W., Hanna, M. and Youngdahl, W. (1994), "Integrated Manufacturing Strategy: A Prerequisite for Environmental Excellence", American Journal of Business, Vol. 9 No. 2, pp. 7-14. https://doi.org/10.1108/19355181199400008

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Publisher

:

MCB UP Ltd

Copyright © 1994, MCB UP Limited

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