The Dimensions of Sustainability for Business

O. Homer Erekson (Miami University)
Orie L. Loucks (Miami University)
Charles Aldag (Executive Consultant to Chemical Manufacturers Association)

American Journal of Business

ISSN: 1935-5181

Publication date: 28 October 1994


There has been a paradigm shift in business’ approach with respect to environmental responsibility. This change has resulted in a realization that profitability, consumer acceptance, and competitiveness can be advanced by pursuing sustainable initiatives in business practice. Sustainable business operations require effective leadership throughout the organization and cross‐functional business processes.



Homer Erekson, O., Loucks, O. and Aldag, C. (1994), "The Dimensions of Sustainability for Business", American Journal of Business, Vol. 9 No. 2, pp. 3-6.

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Copyright © 1994, MCB UP Limited

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