The Dimensions of Sustainability for Business
O. Homer Erekson
(Miami University)
Orie L. Loucks
(Miami University)
Charles Aldag
(Executive Consultant to Chemical Manufacturers Association)
502
Abstract
There has been a paradigm shift in business’ approach with respect to environmental responsibility. This change has resulted in a realization that profitability, consumer acceptance, and competitiveness can be advanced by pursuing sustainable initiatives in business practice. Sustainable business operations require effective leadership throughout the organization and cross‐functional business processes.
Keywords
Citation
Homer Erekson, O., Loucks, O.L. and Aldag, C. (1994), "The Dimensions of Sustainability for Business", American Journal of Business, Vol. 9 No. 2, pp. 3-6. https://doi.org/10.1108/19355181199400007
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited