Alliances and Networks: Cooperative Strategies for Small Businesses

Abstract

Research on large firms shows that cooperative strategies have the potential to improve performance by helping firms gain access to necessary resources, enter new markets, and spread the risk over several partners. Interviews with thirty‐four small business managers show small firms also can profit from using a cooperative network. Highly‐allied small businesses entered alliances to gain resources and based their alliances on a distinctive competence. The highly allied businesses grew more rapidly than the less allied firms. Mutual goals and joint decision making were viewed as critical to the high level of satisfaction achieved.

Citation

Baird, I.S., Lyles, M.A. and Orris, J.B. (1993), "Alliances and Networks: Cooperative Strategies for Small Businesses", American Journal of Business, Vol. 8 No. 1, pp. 17-24. https://doi.org/10.1108/19355181199300003