International Market‐Entry Decision Models: How Important are they?

Abstract

The delineation of the different international market‐entry decision models serves to inform international managers of the different alternative courses of action open to them. The entire spectrum of decisions emerging from short‐term to long‐term considerations, in addition to micro‐related decisions, are discussed. This paper evaluates the importance of these alternative courses of action and their decision criteria.

Citation

Okonkwo, P.A. (1991), "International Market‐Entry Decision Models: How Important are they?", American Journal of Business, Vol. 6 No. 2, pp. 62-68. https://doi.org/10.1108/19355181199100020