Client Satisfaction in a Real Estate Business: A Survey Analysis

Abstract

In order to understand the service component in the real estate business, an exploratory study was conducted. A sample of clients of a real estate firm in a midwestern city was surveyed by a mail questionnaire. Client perceptions of experienced service and their satisfaction with the service were examined. Five service factors were found to be related to client satisfaction: expectations, communication, relationship, effectiveness and knowledge. Of these, expectations had the most influence. Expectations refer to the role of the sales associate and the sale/purchase transaction. Analysis included implications for research and practice.

Citation

Amba‐Rao, S.C. (1991), "Client Satisfaction in a Real Estate Business: A Survey Analysis", American Journal of Business, Vol. 6 No. 2, pp. 27-32. https://doi.org/10.1108/19355181199100014