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An examination of cognition and affect in strategic decision‐making

Kong‐Hee Kim (St Cloud State University, St Cloud, Minnesota, USA)
G. Tyge Payne (Texas Tech University, Lubbock, Texas, USA)
James A. Tan (St Cloud State University, St Cloud, Minnesota, USA)

International Journal of Organizational Analysis

ISSN: 1934-8835

Article publication date: 1 November 2006

1251

Abstract

Purpose

The purpose of this article is to better understand the nature of the decision maker's cognitive‐affective information processing behavior in the context of strategic decision making.

Design/methodology/approach

Reviews of the psychological science, organizational behavior, and strategic management literatures serve as a foundation for the development of a model and a series of research propositions. Propositions and model development lead to a discussion regarding limitations of the current literature, as well as areas for future research that incorporates cognitive‐affective information processing issues in organizational research.

Findings

Organizational homogeneous and heterogeneous behaviors in the organizational adaptation process depend on a strategic decision maker's cognitive‐affective informational interpretation of both internal and external environmental stimuli.

Research limitations/implications

The focus of this article is limited to the individual level of analysis. Further theoretical and empirical research should investigate how the framework could be applied at the team and organizational levels and how it holds under various industrial and/or environmental conditions.

Practical implications

This article informs practicing managers of how their decision‐making behavior is influenced by both cognition and affect when they scan and process their strategic informational environment and, furthermore, how these influence their choice of organizational forms and practices.

Originality/value

Extends theoretical understanding of cognitive‐affective informational processing and its influence on the organizational homogeneous‐heterogeneous adaptation process.

Keywords

Citation

Kim, K., Tyge Payne, G. and Tan, J.A. (2006), "An examination of cognition and affect in strategic decision‐making", International Journal of Organizational Analysis, Vol. 14 No. 4, pp. 277-294. https://doi.org/10.1108/19348830610849709

Publisher

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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