Optimising the potential of mega‐events: an overview

Abstract

Purpose

The purpose of this paper is to examine the reasons that mega‐events rarely realise their potential for host destinations and to suggest issues that need to be addressed in rectifying this issue.

Design/methodology/approach

The paper is based on a synthesis of the literature as well as the substantial event‐related experience of the authors.

Findings

The key reason that mega‐events do not generate the expected benefits for the host destination is that event organisers and destination managers adopt a short‐term perspective rather than seeing mega‐events as part of a long‐term strategy for the destination. Even the planned legacies are often not realised as resource constraints in the lead up to the staging of the event often results in resources being shifted away from planning for legacies and being allocated to helping cover the more immediate needs of the event.

Research limitations/implications

If the mega‐event knowledge portal that is proposed in this paper to help improve the overall contribution that mega‐events make to host destinations is developed, it will prove to be a fertile source of data for longitudinal research in the field of mega‐events.

Originality/value

As so many mega‐events fail to deliver the expected benefits for the host destination, this paper provides some useful insights into the key issues that need to be addressed in order to help overcome this problem.

Citation

Jago, L., Dwyer, L., Lipman, G., van Lill, D. and Vorster, S. (2010), "Optimising the potential of mega‐events: an overview", International Journal of Event and Festival Management, Vol. 1 No. 3, pp. 220-237. https://doi.org/10.1108/17852951011078023