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The application of Halal in supply chain management: in‐depth interviews

Marco Tieman (Business Management Faculty, Universiti Teknologi MARA, Shah Alam, Malaysia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 28 June 2011

8763

Abstract

Purpose

The paper aims to describe the basic requirements of Halal food supply chains in order to ensure the integrity of Halal food at the point of consumption, which is an obligation for Muslims.

Design/methodology/approach

This exploratory research paper is based on in‐depth interviews to better understand what is Halal, the Islamic sources that are essential for Halal supply chains, and identify the guidelines and principles which are essential for the integrity of Halal supply chains.

Findings

Halal supply chain management is based on avoiding direct contact with Haram, addressing the risk of contamination and ensuring that it is in line with the perception of the Muslim consumer. In particular, the product and market characteristics are important variables in the supply chain management of Halal supply chains. Further empirical research is needed to measure the perception of the Muslim consumer. A better understanding is also required into the principles in organising the Halal supply chain for different markets (Muslim and non‐Muslim countries). There is a need for a Halal supply chain model that is able to describe and optimise Halal supply chains.

Research limitations/implications

Since this paper is an exploratory study, it provides some insights into the considerations in organising Halal supply chains. However, further qualitative and quantitative research is needed in order to provide the industry with concrete tools to design effective Halal supply chains.

Practical implications

In response to the logistics industry that started with Halal logistics solutions, the Halal certified food industries needs to know whether and how to start with a Halal supply chain approach. This paper presented key considerations to address in organising effective Halal supply chains.

Social implications

Halal in non‐Muslim countries is not very well understood, where in logistics only the aspect of avoiding of contact with Haram is addressed mainly through packaging. This article presents a better understanding of Halal and the application of Halal in supply chain management.

Originality/value

There is a lack of academic research in Halal logistics and supply chain management. This exploratory research provides some basic fundamentals on the supply chain management of Halal products.

Keywords

Citation

Tieman, M. (2011), "The application of Halal in supply chain management: in‐depth interviews", Journal of Islamic Marketing, Vol. 2 No. 2, pp. 186-195. https://doi.org/10.1108/17590831111139893

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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