TY  - JOUR
AB  - Purpose– The purpose of this study is to investigate the determinants of volunteer's motivation at major sporting events, how those affect future voluntary engagement, and whether there are differences in motivation based on the type of event.Design/methodology/approach– A quantitative research design was chosen and volunteers at two major events in handball (n=96) and equestrian (n=83) were surveyed. Structural equation modelling was used based on a multi‐group analysis to answer the guiding research questions.Findings– The results reveal that the expression of values and personal growth are the strongest factors influencing volunteer motivation and future behaviour. The factor “love of sport” had surprisingly no major effect on volunteer motivation at the handball event. Significant differences in volunteer motivation based on the type of event were detected.Research limitations/implications– A limitation of this study is the rather small sample sizes. Nonetheless, the results appear reliable. One implication of this research is that a model proposed in previous research to investigate volunteer motivation at mega sport events can be applied to major sport events and the multi‐group approach is useful when analysing different events.Practical implications– Practitioners should try to find a good match between the interests and abilities of the volunteers and their tasks at the event, which includes their motivations.Originality/value– The value of this research lies in applying a new methodological approach using multi‐group analysis to volunteer research.
VL  - 3
IS  - 3
SN  - 1758-2954
DO  - 10.1108/17582951211262701
UR  - https://doi.org/10.1108/17582951211262701
AU  - Hallmann Kirstin
AU  - Harms Gesine
ED  - Richard Shipway
ED  - Naomi Kirkup
PY  - 2012
Y1  - 2012/01/01
TI  - Determinants of volunteer motivation and their impact on future voluntary engagement: A comparison of volunteer's motivation at sport events in equestrian and handball
T2  - International Journal of Event and Festival Management
PB  - Emerald Group Publishing Limited
SP  - 272
EP  - 291
Y2  - 2024/05/07
ER  -