The global implementation of the “winner's competitive cycle”

Abstract

Purpose

The purpose of this paper is to revisit the winning cycle's model proposed by Abegglen and Stalk to investigate the competitive strategies being deployed by Japanese firms.

Design/methodology/approach

This paper discusses the literature on the international strategies of Japanese corporations and explains why simplification of work; elimination of waste; discipline; and continuous improvement and radical innovation strategies are presently contributing to a re‐enactment of the “winner's competitive cycle”.

Findings

As international competition intensifies, the winner's competitive cycle has been re‐engineered as Japanese corporations change course in search of alternative routes for sustaining and maintaining a source of competitive advantage.

Originality/value

This paper explains why increased competition and global success has required Japanese firms to reposition their competitive strategy.

Citation

Slater, S., Paliwoda, S. and Slater, J. (2009), "The global implementation of the “winner's competitive cycle”", Asia-Pacific Journal of Business Administration, Vol. 1 No. 2, pp. 144-154. https://doi.org/10.1108/17574320910989096