Happy people manage better in adverse services
International Journal of Quality and Service Sciences
ISSN: 1756-669X
Article publication date: 18 October 2011
Abstract
Purpose
The purpose of this paper is to focus on the formation of service perceptions in services that are stressful and unpleasant for customers, e.g. healthcare services. The authors set out to show that customers' happiness, here conceptualized as a stable perception of happiness one has towards one's life, predicts how customers manage adverse services.
Design/methodology/approach
The authors conducted a survey in a healthcare setting and analyzed the data with partial least square modeling.
Findings
The results show that happiness is indirectly linked, through mood, to perceived service quality, trust and service outcome. Thus, the results suggest that happy consumers are less vulnerable to distress in adverse services.
Practical implications
The findings indicate that, to enable service providers to offer adequate support in adverse service situations, service management would benefit from taking into account different customers' different levels of happiness. It is recommended that providers of adverse services segment their customer base according to the level of happiness and allocate resources to foster trust and expectations to less happy customers that would benefit from more support.
Originality/value
The paper contributes to the service literature by providing an understanding of how service perceptions are formed in adverse service situations. As happiness is relatively stable across time and situations, this study also contributes to understanding the role of personality traits on evaluation.
Keywords
Citation
Hellén, K. and Sääksjärvi, M. (2011), "Happy people manage better in adverse services", International Journal of Quality and Service Sciences, Vol. 3 No. 3, pp. 319-336. https://doi.org/10.1108/17566691111182861
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited