College students' employment is a significant problem in the process of China's economic development. Owing to the comprehensive effect, entrepreneurship has become the important way to solve the problem of university students' employment. The purpose of this paper is to analyze systematically the main difficulties of university students' entrepreneurship in China and present corresponding policy recommendations.
This paper takes the conceptual analysis approach. Referring to the Nyawali and Fogel model of 1994, the paper constructs the key‐determinant model of China's university students' entrepreneurship and analyzes and explains the situation by adopting existing statistics and survey data about China's university students' entrepreneurship.
After the global financial crisis, encouraging university graduates' entrepreneurship to create more employment opportunities has become the key strategy to deal with employment problems for China's government. This paper finds that, although the university students have some advantages, there are still several difficulties for university graduates' entrepreneurship. Effective countermeasures must be taken to strengthen the entrepreneurship capacity by enhancing entrepreneurship education, increasing entrepreneurship opportunities by improving the entrepreneurship environment and raising the entrepreneurship desire by perfecting financing system and then encouraging university graduates to start up businesses actively, so that more college students could become entrepreneurs.
This paper systematically constructs the key‐determinant model of China's university students' entrepreneurship. The policy recommendations for college students' entrepreneurship presented in this paper might be referred to by government to make decisions to improve university students' entrepreneurship support policy and enhance university students' entrepreneurship ability.
Qunlian, H. (2011), "The major difficulties and countermeasures of current university graduates' entrepreneurship in China", Journal of Chinese Entrepreneurship, Vol. 3 No. 3, pp. 228-239. https://doi.org/10.1108/17561391111167000
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