To read this content please select one of the options below:

There's a scholar born every minute: This way to the eejit

Stephen Brown (Ulster Business School, University of Ulster, Jordanstown, Northern Ireland, UK)

Journal of Historical Research in Marketing

ISSN: 1755-750X

Article publication date: 27 April 2012




In “There's a scholar born every minute”, the author aims to explain the background to Brown and Hackley's co‐authored paper, “The greatest showman on earth”, and respond to the comments of Richardson and Tadajewski.


The major concerns of the authors' critics are addressed, after a fashion. The author also attempts to account for their unorthodox approach to historical writing.


The authors are innocent of every charge levelled by Richardson and Tadajewski. Except one, which the author hides in a footnote hoping no one will read it.


The rejoinder is all style, no substance. So there!



Brown, S. (2012), "There's a scholar born every minute: This way to the eejit", Journal of Historical Research in Marketing, Vol. 4 No. 2, pp. 324-330.



Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

Related articles