TY  - JOUR
AB  - Purpose– This paper calls attention to the importance of historical research within “critical marketing studies”. It seeks to articulate a historical perspective based on the work of Michel Foucault.Design/methodology/approach– This paper is based on a close reading of relevant Foucaultian primary and secondary texts.Findings– Foucault's scholarship provides a useful counterpoint to the calls for critical theory to form the central paradigm in critical marketing studies, revealing a complex constellation of power/knowledge relations underpinning marketing theory, thought and pedagogy.Originality/value– This is a close reading and examination of a theoretically sophisticated, rigorous scholar who remains largely underexplored in relation to marketing theory and the history of marketing thought.
VL  - 3
IS  - 4
SN  - 1755-750X
DO  - 10.1108/17557501111183662
UR  - https://doi.org/10.1108/17557501111183662
AU  - Tadajewski Mark
PY  - 2011
Y1  - 2011/01/01
TI  - Producing historical critical marketing studies: theory, method and politics
T2  - Journal of Historical Research in Marketing
PB  - Emerald Group Publishing Limited
SP  - 549
EP  - 575
Y2  - 2021/01/22
ER  -