TY  - JOUR
AB  - Purpose– The purpose of this paper is to describe the founding and impact of the American Marketing Association (AMA) Doctoral Consortium and to give credit to those responsible for developing this very successful academic program.Design/methodology/approach– The paper comprises personal reflections and historical narrative.Findings– The founding of the AMA Doctoral Consortium was led by Thomas Stoudt and was later ensured continuity through the support of Jagdish Sheth. The Consortium went through two markedly different eras. Similarities and differences between the early consortia from 1966 through the mid‐1970s and those since the mid‐1970s are presented to give a sense of how the Consortium has changed over its 45‐year history.Originality/value– This brief note is the first attempt to document the founding and history of what has become an important institution in the marketing academy.
VL  - 3
IS  - 2
SN  - 1755-750X
DO  - 10.1108/17557501111132181
UR  - https://doi.org/10.1108/17557501111132181
AU  - Lazer William
AU  - Bennett Peter D.
PY  - 2011
Y1  - 2011/01/01
TI  - Reflections on the American Marketing Association Doctoral Consortium
T2  - Journal of Historical Research in Marketing
PB  - Emerald Group Publishing Limited
SP  - 251
EP  - 260
Y2  - 2024/04/25
ER  -