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Past, present and future directions in the study of the history of retailing

Andrew Alexander (School of Management, University of Surrey, Guildford, UK)

Journal of Historical Research in Marketing

ISSN: 1755-750X

Article publication date: 10 August 2010

1327

Abstract

Purpose

The purpose of this paper is to evaluate some of the recent progress in the study of the history of retailing, with particular reference to analyses of the British retail market during the twentieth century.

Design/methodology/approach

Three themes were addressed, each of which has significant potential to enhance our understanding of the historical development of the retail sector. The paper considered both conceptual and empirical contributions to the discussion on the history of retailing, with particular reference to the business management literature. The approach involved a review of recently published literature.

Findings

Whilst there have been a number of important additions of late to the retail history literature, considerable scope remains for engagement with, and contribution to, the theory building taking place within business management.

Practical implications

The author identifies some of the lacunae within research on the history of retailing.

Originality/value

The paper illustrates some of the ways in which the study of retailing history can be productively linked with debates within contemporary studies of business management.

Keywords

Citation

Alexander, A. (2010), "Past, present and future directions in the study of the history of retailing", Journal of Historical Research in Marketing, Vol. 2 No. 3, pp. 356-362. https://doi.org/10.1108/17557501011067888

Publisher

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Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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