Remembering Danny Monieson: reflections on a mentor and a friend

Abstract

Purpose

The purpose of this paper is to present the author's recall of his personal and professional relationship with Danny Monieson, a relationship that lasted for almost half a century.

Design/methodology/approach

This paper is based on personal recollection, first, of the context within which the author originally worked for and with Danny Monieson, and then, of the decades of professorial interaction that subsequently followed.

Findings

David D. Monieson was a truly unique academic who, both as teacher and researcher, had a very significant influence on all his students but especially on those who subsequently pursued an academic career.

Originality/value

This brief note complements other biographical material about Monieson by spelling out the changing nature over time of his interaction with the first of the young academics he mentored.

Citation

Shapiro, S.J. (2010), "Remembering Danny Monieson: reflections on a mentor and a friend", Journal of Historical Research in Marketing, Vol. 2 No. 2, pp. 241-244. https://doi.org/10.1108/17557501011042597