TY - JOUR AB - Purpose– The purpose of this paper is to provide an historical review of Stanley C. Hollander's Sales Devices throughout the Ages, from 2500 BC to 1953 AD.Design/methodology/approach– Using the historical review method, the paper examines a monograph with historical importance, summarizing the contents and analyzing it in the context of the author's life. With reference to outside sources, the paper seeks to improve understanding of the monograph within its historical context.Findings– Sales Devices throughout the Ages provides a fascinating journey through 4,000 years of selling history. Analysis of the monograph and of its historical context reveals transformations in the legitimacy of selling, both within marketing and within society as a whole.Originality/value– This monograph is one of Hollander's earliest works, and as a result, few library copies remain. We are not aware of any other reviews of this monograph, and are therefore pleased it is being brought to the fore in this special issue celebrating Hollander's life and work. VL - 1 IS - 1 SN - 1755-750X DO - 10.1108/17557500910941637 UR - https://doi.org/10.1108/17557500910941637 AU - Bourassa Maureen A. AU - Murphy William H. ED - Editor (Brian Jones) acting as Guest Editor PY - 2009 Y1 - 2009/01/01 TI - Lost and found: Stanley C. Hollander's (1953) Sales Devices throughout the Ages, from 2500 BC to 1953 AD T2 - Journal of Historical Research in Marketing PB - Emerald Group Publishing Limited SP - 171 EP - 177 Y2 - 2024/03/29 ER -