Lost and found: Stanley C. Hollander's (1953) Sales Devices throughout the Ages, from 2500 BC to 1953 AD

Maureen A. Bourassa (Edwards School of Business, University of Saskatchewan, Saskatoon, Canada)
William H. Murphy (Edwards School of Business, University of Saskatchewan, Saskatoon, Canada)

Journal of Historical Research in Marketing

ISSN: 1755-750X

Publication date: 20 March 2009

Abstract

Purpose

The purpose of this paper is to provide an historical review of Stanley C. Hollander's Sales Devices throughout the Ages, from 2500 BC to 1953 AD.

Design/methodology/approach

Using the historical review method, the paper examines a monograph with historical importance, summarizing the contents and analyzing it in the context of the author's life. With reference to outside sources, the paper seeks to improve understanding of the monograph within its historical context.

Findings

Sales Devices throughout the Ages provides a fascinating journey through 4,000 years of selling history. Analysis of the monograph and of its historical context reveals transformations in the legitimacy of selling, both within marketing and within society as a whole.

Originality/value

This monograph is one of Hollander's earliest works, and as a result, few library copies remain. We are not aware of any other reviews of this monograph, and are therefore pleased it is being brought to the fore in this special issue celebrating Hollander's life and work.

Keywords

Citation

Bourassa, M.A. and Murphy, W.H. (2009), "Lost and found: Stanley C. Hollander's (1953) Sales Devices throughout the Ages, from 2500 BC to 1953 AD", Journal of Historical Research in Marketing, Vol. 1 No. 1, pp. 171-177. https://doi.org/10.1108/17557500910941637

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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