The purpose of this paper is to describe Stanley C. Hollander's doctoral seminar in the history of marketing thought and offer some insights into its uniqueness.
The paper presents a combination of personal reflections, personal interviews, and documentation from the final offering of the course.
Hollander's course was distinctive among such efforts at doctoral education and probably one of the last such seminars in North America.
There has been little written about teaching the history of marketing thought and to date no published account of Hollander's seminar.
Brian Jones, D.G. and Keep, W. (2009), "Hollander's doctoral seminar in the history of marketing thought", Journal of Historical Research in Marketing, Vol. 1 No. 1, pp. 151-164. https://doi.org/10.1108/17557500910941619Download as .RIS
Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited