BSkyB transformation from a new loss‐making venture to a successful organisation: Case study and interview with Jeremy Darroch, Chief Executive of British Sky Broadcasting Group Plc

Abstract

Purpose

This paper aims to articulate strategic dilemmas faced by a Chief Executive of a highly successful company and how such dilemmas were resolved.

Design/methodology/approach

The case is based on a semi‐structured interview with Mr Jeremy Darroch – Chief Executive of BSkyB – and analysis of documentary evidence.

Findings

It is often difficult to implement strategies that simultaneously yield high organic growth rate, innovation, and a healthy balance‐sheet. The paper sheds light on how Sky has met this challenge.

Research limitations/implications

The research offers a unique insight into the views of a principal strategist and articulates the background to offer context, however, because of its design the findings are not generalisable.

Originality/value

Very few articles offer insight into the thinking of those with principal responsibility for design and delivery of strategy. This paper offers such an insight based on a detailed interview with a highly successful Chief Executive.

Citation

O'Regan, N. and Ghobadian, A. (2011), "BSkyB transformation from a new loss‐making venture to a successful organisation: Case study and interview with Jeremy Darroch, Chief Executive of British Sky Broadcasting Group Plc", Journal of Strategy and Management, Vol. 4 No. 2, pp. 180-190. https://doi.org/10.1108/17554251111128646