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A structured SWOT approach to develop strategies for the government of Macau, SAR

Hannah Koo (Macau Quality Management Association, Macau, China)
Ka‐Yin Chau (Hong Kong Quality Management Association, Kwun Tong, Kowloon, Hong Kong)
Leung‐Chi Koo (Macau Quality Management Association, Macau, China)
Songbai Liu (School of Economics and Business Administration, Beijing Normal University, Beijing, China)
Shu‐Chuen Tsui (United International College, Kowloon, Hong Kong)

Journal of Strategy and Management

ISSN: 1755-425X

Article publication date: 22 February 2011




This paper attempts to deploy a systematic and structural approach to examine Macau's strengths and weaknesses and to scan its external opportunities and threats. A fresh way to quantify the extent of perceived opportunities and threats is introduced here. This is adopted and modified from the quality management tool box, i.e. the failure mode and effects analysis (FMEA) and success mode and effects analysis (SMEA).


The internal factors, i.e. its strengths and weaknesses are systematically and structurally gauged using a Likert scale of 0 to 10 (i.e. 0 representing least important or least well performed … to 10 representing most important and best performed).


Following the matching of internal factors with the external factors in the strengths, weaknesses, opportunities, and threats (SWOT) analysis, a list of meaningful responses is identified as possible strategies for the Macau SAR Government. The SWOT analysis is simple to use yet powerful and flexible in responding to changes in the external environment and should be useful to organizations both in the commercial sector and government machinery.


This innovative and structured strategic formulation approach is useful to both business practitioners and management consultants.



Koo, H., Chau, K., Koo, L., Liu, S. and Tsui, S. (2011), "A structured SWOT approach to develop strategies for the government of Macau, SAR", Journal of Strategy and Management, Vol. 4 No. 1, pp. 62-81.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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