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Revitalising an oil giant: An interview with Dr Tony Hayward, Chief Executive of BP

Nicholas O'Regan (University of the West of England, Bristol, UK)
Abby Ghobadian (Henley Business School, Henley‐on‐Thames, UK)

Journal of Strategy and Management

ISSN: 1755-425X

Article publication date: 18 May 2010




The purpose of this paper is to demonstrate how key strategic decisions are made in practice at a successful FTSE 100 company.


The paper is based on semi‐structured interview with the Chief Executive of BP, Dr Tony Hayward. Dr Hayward has introduced his “Forward Agenda” with the aim of turning BP into a more efficient and simpler organisation to achieve operational efficiency.


The paper sheds light on ingredients of successful transformation, key elements of growth, strategy implementation, and the link between corporate responsibility and strategy.

Practical implications

The paper presents views of a successful chief executive of a FTSE 100 company. It provides an insight on how strategy is made and executed.


The paper bridges the gap between theory and practice. It provides a practical view and demonstrates how a leading chief executive thinks about key strategic issues.



O'Regan, N. and Ghobadian, A. (2010), "Revitalising an oil giant: An interview with Dr Tony Hayward, Chief Executive of BP", Journal of Strategy and Management, Vol. 3 No. 2, pp. 174-183.



Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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