The media's construction of CEO infamy
Abstract
Purpose
The purpose of this paper is to determine how the media constructs images of infamous chief executive officers (CEOs) through the use of recurring themes, terms and phrases in the popular press.
Design/methodology/approach
This research conducts content analyses of secondary data from three popular press business sources over a two‐year period to identify the journalistic construction of 12 infamous CEOs.
Findings
The findings reveal 18 themes and eight categories of images constructed by the media, an integrated framework of CEO infamy as constructed by the media and a definition of CEO infamy.
Originality/value
To date, little research has focused solely on the media's construction of the infamous CEO. This paper also begins to bridge positive and negative CEO celebrity concepts.
Keywords
Citation
Gunther, M.P. and Grandy, G. (2009), "The media's construction of CEO infamy", Journal of Strategy and Management, Vol. 2 No. 4, pp. 300-328. https://doi.org/10.1108/17554250911003827
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited