The potential role of the internet in promoting pub food
Abstract
Purpose
The purpose of this paper is to consider the potential role of the internet and social networking in the promotion of public houses in general and pub food in particular.
Design/methodology/approach
The paper considers various models for the use of the internet in marketing, and tries to place the food offerings of public houses within such frameworks.
Findings
The models do not appear to apply to the demands of the small business sector under consideration.
Research limitations/implications
The work is primarily limited to a literature review. More theoretical and empirical research is needed to examine how the internet can actually support the marketing needs of individual public houses.
Originality/value
The paper provides an examination of the potential of the internet and suggests directions which owners/managers could follow to gain commercial benefit.
Keywords
Citation
Peet, S. (2012), "The potential role of the internet in promoting pub food", Worldwide Hospitality and Tourism Themes, Vol. 4 No. 3, pp. 271-276. https://doi.org/10.1108/17554211211232391
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited