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Film tourism: sustained economic contributions to destinations

W. Glen Croy (Tourism Research Unit, Monash University, Melbourne, Australia)

Worldwide Hospitality and Tourism Themes

ISSN: 1755-4217

Article publication date: 12 April 2011

Abstract

Purpose

The purpose of this paper is to highlight the potential of film‐induced tourism to provide sustained economic contribution to destinations.

Design/methodology/approach

The paper takes the form of a literature review and identifies the economic contribution made by film‐induced tourism.

Findings

It is observed that film‐induced tourism only provides a sustained economic contribution to destinations in exceptional circumstances.

Practical implications

Destinations need to incorporate film as a functional component of their management. Managers need to focus on the subtle roles film plays in destination awareness, motivation, and image and expectation formation. This focus is best deployed in connecting film audiences with the destination, and tourist experiences available.

Originality/value

The paper questions the emphasis placed on film as a tourism‐inducing agent and at same time, illustrates that film has a subtle influence and this requires further emphasis by destination managers.

Keywords

Citation

Glen Croy, W. (2011), "Film tourism: sustained economic contributions to destinations", Worldwide Hospitality and Tourism Themes, Vol. 3 No. 2, pp. 159-164. https://doi.org/10.1108/17554211111123014

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited