The purpose of this paper is to highlight the potential of film‐induced tourism to provide sustained economic contribution to destinations.
The paper takes the form of a literature review and identifies the economic contribution made by film‐induced tourism.
It is observed that film‐induced tourism only provides a sustained economic contribution to destinations in exceptional circumstances.
Destinations need to incorporate film as a functional component of their management. Managers need to focus on the subtle roles film plays in destination awareness, motivation, and image and expectation formation. This focus is best deployed in connecting film audiences with the destination, and tourist experiences available.
The paper questions the emphasis placed on film as a tourism‐inducing agent and at same time, illustrates that film has a subtle influence and this requires further emphasis by destination managers.
Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited