The purposes of this paper are: to review senior gambling literature and summarize the current situation; to discover the gambling characteristics of senior citizens; to discover senior casino patrons' motivational factors for gambling; and to suggest potential research areas.
This paper is an extensive review of literature about senior citizen gaming is performed.
This paper illustrates the current situation and the gambling characteristics and motivational factors for the elderly and provided marketing strategies for casinos and destination marketers.
Seven marketing strategies are provided based on the findings of this paper.
This paper will be of value to anyone seeking to better understand the current situation and motivational factors for senior gaming.
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