A comparison of distilled spirit consumption patterns in the United Kingdom and the United States: A syndicated data approach

Abstract

Purpose

The purpose of this paper is to show academics and practitioners the practical uses of syndicated data. Toward this end, an analysis of the distilled spirits industry in the USA and the UK is undertaken.

Design/methodology/approach

The approach adopted draws on secondary data analysis using syndicated data to draw some preliminary conclusions and uses further analysis to support these conclusions.

Findings

The paper supports the usefulness of syndicated data when used creatively across different studies. It also points out the changing direction of distilled spirit consumption within the USA and the UK.

Practical implications

This use of syndicated data helps the academic develop a fuller understanding of the key research questions and gives the practitioner a higher degree of confidence in the direction they take and in the future they anticipate.

Originality/value

This paper emphasises the usefulness of syndicated data.

Citation

Meloche, M.S. and Stanton, J.L. (2009), "A comparison of distilled spirit consumption patterns in the United Kingdom and the United States: A syndicated data approach", Worldwide Hospitality and Tourism Themes, Vol. 1 No. 2, pp. 162-168. https://doi.org/10.1108/17554210910962530