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European shopping centre developments: an industry perspective

Hayley Myers (School of Management, University of Surrey, Guildford, UK)
Julie Gore (School of Management, University of Surrey, Guildford, UK)
Katherine Liu (School of Management, University of Surrey, Guildford, UK)

Journal of Place Management and Development

ISSN: 1753-8335

Article publication date: 14 March 2008




This viewpoint seeks to review the changing environment of shopping spaces in Europe, specifically evaluating factors underpinning development trends. The paper provides a critical overview, staking stock of recent debates in the area of European shopping place development and international retailing. It provides a discussion of themes emerging from the views of expert research‐orientated stakeholders.


Themes were drawn from a survey of a group of 11 expert research‐orientated European shopping centre stakeholders.


Key suggestions centre around issues associated with: people and lifestyle; planning and economics; environment and design, and globalisation. Two seemingly dichotomous trends are discussed; the increasing cross‐border transfer of shopping place forms, and the increasing need for shopping space individualism, identity, integrity and sensitivity to locality.

Research limitations/implications

Whilst the authors' recognise that a limited number of experts were consulted the data reveals an important insight into the views of practitioners well‐placed to foresee the future. Further investigations can be envisaged which consult a wider range of views.


Takes a pan‐European perspective in order to analyse both the similarities and variations in shopping place development.



Myers, H., Gore, J. and Liu, K. (2008), "European shopping centre developments: an industry perspective", Journal of Place Management and Development, Vol. 1 No. 1, pp. 109-114.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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