TY  - JOUR
AB  - Purpose– The purpose of this paper is to evaluate opportunities available for firms in markets that have until now been overlooked. Evidence is provided on the internationalisation of new markets and the potential available both at present and in the longer term.Design/methodology/approach– Theories of internationalisation are examined.Findings– The data show positive growth in the markets examined. The data also draw on positive demographics and consider the financial position of the respective countries. The data also draw on where improvements need to be made particularly regarding politics and infrastructure.Originality/value– The paper illustrates the limitations of Western markets at present and provides useful analysis of the factors that need consideration for success in alternative markets.
VL  - 13
IS  - 6
SN  - 1751-5637
DO  - 10.1108/17515631211286128
UR  - https://doi.org/10.1108/17515631211286128
AU  - Floyd David
PY  - 2012
Y1  - 2012/01/01
TI  - Assessing the potential of new emerging markets. Should the BRICS and Western markets be the sole focus for business opportunities?
T2  - Business Strategy Series
PB  - Emerald Group Publishing Limited
SP  - 284
EP  - 287
Y2  - 2024/04/25
ER  -