Strategic alliances: tools for constructing the future

Abstract

Purpose

The purpose of this article is to develop a methodology for the identification of a desired normative scenario, acceptable and feasible, based on a set of prospective scenarios.

Design/methodology/approach

This paper presents strategic alliances as one fundamental tool in the process of constructing the future. The alliances are based on prospective scenarios, within strategic interactions.

Findings

The central key is the view of the most probable future as a NASH balance point. This point identifies not only a balance of forces, but also the negotiation limits for each actor and therefore the strategic alliances possible. The alliances, if achieved, create a “super actor”, destabilizing the original balance, and creating a new balance point, and therefore a more likely new future.

Originality/value

This article develops a methodology for the identification of a desired normative scenario, acceptable and feasible, based on a set of prospective scenarios.

Citation

Franco, F.L., Canen, A.G. and Pizzolato, N.D. (2011), "Strategic alliances: tools for constructing the future", Business Strategy Series, Vol. 12 No. 2, pp. 84-97. https://doi.org/10.1108/17515631111114886