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The globalization of film business and its effect on the Malaysian film industry

Herwina Rosnan (Lecturer at the Faculty of Business Management, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia)
Mohd Nazari Ismail (Professor at the Faculty of Business and Accountancy, Universiti Malaya, Kuala Lumpur, Malaysia)
Norzaidi Mohd Daud (Associate Professor at the Faculty of Business Management, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia)

Business Strategy Series

ISSN: 1751-5637

Article publication date: 6 September 2010

4869

Abstract

Purpose

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The study aims to examine the impact of globalization of film business on the Malaysian film industry.

Design/methodology/approach

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Interviews were conducted as the primary source of information from film industry players in Malaysia.

Findings

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Globalization of film business gives an impact on the Malaysian film industry.

Research limitations/implications

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This paper focuses on the Malaysian film industry and concentrates only on globalization of film business impact.

Practical implications

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The results provide insights to the Malaysian film sector and other organizations of similar structure of how they could manage business strategies for improved business performance.

Originality/value

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This paper is perhaps one of the first to investigate the impact of globalization on the Malaysian film industry.

Keywords

Citation

Rosnan, H., Nazari Ismail, M. and Mohd Daud, N. (2010), "The globalization of film business and its effect on the Malaysian film industry", Business Strategy Series, Vol. 11 No. 5, pp. 325-332. https://doi.org/10.1108/17515631011080731

Publisher

:

Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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