How to ensure your recession‐fighting game plan gets implemented

Abstract

Purpose

The purpose of this paper is to inform the readers and the leaders and managers of industry, that a major reason why companies fail to meet their objectives is poor implementation. This article sets out to talk about what to do to fully implement plans and achieve desired goals.

Design/methodology/approach

The author uncovered the main implementation pitfalls during his 30 years of experience as a manager and consultant working with hundreds of organizations on developing and implementing their strategic plans.

Findings

There are ten major reasons why companies fail to implement their strategic plans.

Practical implications

Missing goals and milestones is tough enough on the bottom line in the good times, but it could be deadly for companies during depressed economic conditions.

Originality/value

This information is unique in its comprehensiveness and crucial for executives and owners of industry in both emerging and mature markets.

Citation

Myrna, J.W. (2009), "How to ensure your recession‐fighting game plan gets implemented", Business Strategy Series, Vol. 10 No. 3, pp. 173-180. https://doi.org/10.1108/17515630910956598