Creating competitive edge through improved customer relationship management

Abstract

Purpose

The purpose of this paper is to highlight some of the Best Practices for Improved Customer Relationship Management.

Design/methodology/approach

This article describes some of the Best Practices for Improved Customer Relationship Management. Case studies, success stories, and statistical examples are used to highlight some of the Best Practices.

Findings

Case studies, success stories, and statistics.

Originality/value

This session highlights some of the Best Practices for Improved Customer Relationship Management.

Citation

Pal Singh Toor, T. (2009), "Creating competitive edge through improved customer relationship management", Business Strategy Series, Vol. 10 No. 1, pp. 55-60. https://doi.org/10.1108/17515630910937797