TY  - JOUR
AB  - Purpose– The purpose of this paper is to introduce strategic managers to a multi‐perspective approach to thinking about risk.Design/methodology/approach– This paper takes the form of a review.Findings– An eight‐fold way of thinking about risk is suggested: as a formal idea in finance and economics; as fear of loss, often non‐monetary and qualitative; as something that influences strategic choice; as something that influences strategic behaviour; as a factor in position and status; as something the brain is adapted to deal with – quickly and efficiently; as something that effects the way strategic managers deal with information and impacts on their cognitive processing; and as something that, like resources, is shared between the organisation and its stakeholders.Practical implications– The article suggests a practical checklist for strategists to think about the risk(s) of different strategic options and how it impacts on strategy evaluation and implementation.Originality/value– The paper identifies the significant lacuna with regard to risk in modern strategic management.
VL  - 9
IS  - 4
SN  - 1751-5637
DO  - 10.1108/17515630810891870
UR  - https://doi.org/10.1108/17515630810891870
AU  - Wickham Philip A.
PY  - 2008
Y1  - 2008/01/01
TI  - What do strategists mean when they talk about risk?
T2  - Business Strategy Series
PB  - Emerald Group Publishing Limited
SP  - 201
EP  - 210
Y2  - 2024/04/19
ER  -