Saigon Eye Hospital: An innovative business model in healthcare

Abstract

Purpose

This paper seeks to examine the innovative business model of Saigon Eye Hospital in Ho Chi Minh City, Vietnam.

Design/methodology/approach

The paper takes the form of a case study.

Findings

The study identifies the categories underlying the high performance of the hospital system, namely leadership style, cause‐related marketing, market driving approach, HR and cost reduction, innovation stimulators, and brand building.

Originality/value

The research offers insight into the elements of the innovative business model of Saigon Eye Hospital in Ho Chi Minh City, Vietnam, highlighting concepts of service management and social marketing in an emerging market context.

Citation

Trong Tuan, L. (2012), "Saigon Eye Hospital: An innovative business model in healthcare", Leadership in Health Services, Vol. 25 No. 2, pp. 123-138. https://doi.org/10.1108/17511871211221046