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Big bets, small wins? Entrepreneurial behavior and ROI

Armand Gilinsky Jr (School of Business and Economics, Sonoma State University, Rohnert Park, California, USA)
Raymond H. Lopez (Lubin School of Business, Pace University, White Plains, New York, USA)
Cristina Santini (University of Florence, Florence, Italy)
Robert Eyler (School of Business and Economics, Sonoma State University, Rohnert Park, California, USA)

International Journal of Wine Business Research

ISSN: 1751-1062

Article publication date: 24 August 2010

1536

Abstract

Purpose

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Researchers into entrepreneurial strategy have overlooked the impact of small vs big investments on a venture's return on investment (ROI). The purpose of this paper is to investigate to what extent does entrepreneurial behavior impact initial investment size and the return on that investment?

Design/methodology/approach

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This investigation summarizes research into entrepreneurial leadership behavior and uses data from longitudinal case studies of four innovative start‐up wine businesses in California, India, and Italy.

Findings

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Investment size and ROI appear to be related to entrepreneurial behavior.

Practical implications

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Lead entrepreneurs must develop both technical competence and social networking skills to achieve small wins, i.e. early if only modest ROI.

Originality/value

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This paper develops a model consisting of several testable propositions to measure the impact of entrepreneurial behavior on ROI.

Keywords

Citation

Gilinsky, A., Lopez, R.H., Santini, C. and Eyler, R. (2010), "Big bets, small wins? Entrepreneurial behavior and ROI", International Journal of Wine Business Research, Vol. 22 No. 3, pp. 238-250. https://doi.org/10.1108/17511061011075374

Publisher

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Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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