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Grapeview wines

Monica Draayer (Niagara College, St Catharines, Canada)
Mark Julien (Faculty of Business, Brock University, St Catharines, Canada)

International Journal of Wine Business Research

ISSN: 1751-1062

Article publication date: 8 June 2010




The purpose of this paper is to examine the challenges faced by a small Canadian winery in retaining its winemaker.


Semi‐structured face‐to‐face interviews with both owners of the winery, as well as the general manager and hospitality manager.


A case study has been produced that will allow readers to apply their understanding of key organizational behaviour (e.g. job characteristics model, motivation theories) concepts and effective recruitment, retention and selection principles, to assist in trying to retain the key position of winemaker.

Practical implications

This case study will be useful for those involved in the wine business, as well as students of human resources and organizational behaviour. Retaining employees with unique skill sets provides employers with a competitive advantage and this case explores a variety of retention strategies.


Very few cases have been written involving the recruitment, retention and selection of winemakers and therefore this paper will be of interest to both academics and practitioners.



Draayer, M. and Julien, M. (2010), "Grapeview wines", International Journal of Wine Business Research, Vol. 22 No. 2, pp. 133-147.



Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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