Enterprise diversity in the business of wine: what is a business case study?
International Journal of Wine Business Research
ISSN: 1751-1062
Article publication date: 8 June 2010
Abstract
Purpose
The purpose of this paper is to introduce the special issue of case studies in the enterprise diversity of wine business and to situate the wine business cases selected for this special issue, which feature a diversity of formats and approaches.
Design/methodology/approach
Rigour and relevance underpinned the choice of case studies for this special issue. All of the cases are informed by theory, and all share a common concern with the understanding of wine business phenomena and origins in or links to practice.
Findings
There is no consensus view on what a case is and what it is for in business research and teaching generally, and that this is appropriate given pluralistic approaches to teaching and research in the various business disciplines. Supporting this argument, the various types of cases encountered in the business literature are considered and an overview offered based on purpose, motivation, similarities and differences and common themes.
Originality/value
Each of the wine business cases presented in this special issue is situated within a typology, in which each offers a different approach to providing insight into the business of wine. The paper concludes with a discussion of current and future directions for business case studies and methods.
Keywords
Citation
Benson‐Rea, M., Little, V. and Dufour, Y. (2010), "Enterprise diversity in the business of wine: what is a business case study?", International Journal of Wine Business Research, Vol. 22 No. 2, pp. 90-101. https://doi.org/10.1108/17511061011061676
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited