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Tourist experience expectations: questionnaire development and text narrative analysis

Chieh‐Wen Sheng (Based in the Commerce Technology & Management Department, Chihlee Institute of Technology, Taipei, Taiwan)
Ming‐Chia Chen (Based in the Hospitality Management Department, Ming‐Dao University, Changhua, Taiwan)

International Journal of Culture, Tourism and Hospitality Research

ISSN: 1750-6182

Article publication date: 22 March 2013

5629

Abstract

Purpose

The purpose of this paper is to develop a questionnaire on tourist experience expectations, and to conduct a qualitative study to analyze the factors and related texts of the questionnaire.

Design/methodology/approach

A content analysis on travel diaries written by museum tourists was conducted to develop a questionnaire of tourist experience expectations (TEE). The survey results were analyzed by factor analysis.

Findings

The tourism experience expectations include five factors: experience expectations of easiness and fun; cultural entertainment; personal identification; historical reminiscences; and escapism. In addition to these factors, this study reorganized the travel diaries to extract representative texts for narrative analysis, in order to develop the situational factors of tourist experiences.

Research limitations/implications

This study only investigated museum tourists in Taiwan, and thus the scope for wider application of the results is limited.

Practical implications

The study findings revealed that during a trip, appropriate situational factors – including satisfying tourists' curiosity and intimate locations or events that trigger tourists' active participation – resulted in pleasant experiences for the tourists and could possibly lead to future experience expectations.

Originality/value

The paper explores museum tourists' experience expectations in Taiwan.

Keywords

Citation

Sheng, C. and Chen, M. (2013), "Tourist experience expectations: questionnaire development and text narrative analysis", International Journal of Culture, Tourism and Hospitality Research, Vol. 7 No. 1, pp. 93-104. https://doi.org/10.1108/17506181311301390

Publisher

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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